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Interesting. Sounds like it does share some ideas, but with a different goal. This blurb says it was trying to get people to complete for a spot on a leaderbo
by Fizzer 12y ago
Interesting. Sounds like it does share some ideas, but with a different goal. This blurb says it was trying to get people to complete for a spot on a leaderboard, whereas A/B testing is about helping people make every-day decisions.
- minimaxir 12y agoI think the leaderboard was the original idea, but then they later pivoted. http://betabeat.com/2013/09/fashism-struts-off-to-startup-graveyard/ http://betabeat.com/2013/09/fashism-struts-off-to-startup-gr...
- Fizzer 12y agoThat's closer! But the devil is in the details. They have you looking at one image, reading the question, and rating up/down and even commenting. In the image, they have a full body shot, with simply "Does this work?" Does what work? The glasses, the shoes, the dress? This takes a lot more effort than simply tapping one of two photos without reading anything. A/B responses can be given in less than a second. It's all snap judgements -- no reading is necessary.