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> People keep confusing the adserving/retargeting sector with the identity-sector (Google, Facebook). Can you blame them when the latter keep buying the former
by aspidistra 12y ago
> People keep confusing the adserving/retargeting sector with the identity-sector (Google, Facebook).
Can you blame them when the latter keep buying the former? Google bought Doubleclick. Twitter bought MoPub. Facebook bought Atlas. And so on...
- ralfn 12y agoI don't blame them, but the sector is much bigger than just the identity-players.