I don't know if this is cultural, but I don't understand this kind of marketing. It's like those signs in some restaurants, e.g. "the best cappuccino in town" o

I don't know if this is cultural, but I don't understand this kind of marketing. It's like those signs in some restaurants, e.g. "the best cappuccino in town" or "the world's best burger"... It makes me instantly skeptical :)