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Design needs to be baked in, not slapped on - http://en.wikipedia.org/wiki/Dieter_Rams#Dieter_Rams:_ten_principles_for_good_design http://en.wikipedia.org/wiki/

• 001sky 12y ago
  This seems to be perhaps the fate...like 'digital media' or 'social media' expertise 10 years ago was a thing...now its just baked in. 10 years ago, design was not really a 'thing'...it was brought to prominence but it's perhaps best not thought of as a corporate function like HR or Finance. It's best thought of as part of the DNA of the product/engineering teams working together.
  • anentropic 12y ago
    "10 years ago, design was not really a 'thing'" how old are you?
    • TillE 12y ago
      This is HN, so I think you have to add "on the web" to the end of every sentence.