Their proposed market is the original market for Pelican books: intellectually curious people with the attention span to read a non-trivial book. If you think t

Their proposed market is the original market for Pelican books: intellectually curious people with the attention span to read a non-trivial book. If you think that TED talks are anything like reading a serious in-depth non-fiction book then you don't understand enough to have an opinion on this topic.