Bigtime, The lists are worth a lot of money because sending out mailers to people who won't act on them is expensive. I'm simultaneously creeped out and impres

Bigtime, The lists are worth a lot of money because sending out mailers to people who won't act on them is expensive. I'm simultaneously creeped out and impressed by the Comcast commercials that offer to target ads by age, sex, voter status, and other demos. They cross compiled all sorts of databases to get that info.