Co-founder of PressFriendly here. As much I think having a PR pro help you with your pitch is important, I think our machine learning differentiates us from th

Co-founder of PressFriendly here. As much I think having a PR pro help you with your pitch is important, I think our machine learning differentiates us from this site and other list-building hacks. We use machine learning to create custom media lists by comparing the pitch to reporter archives and what they've written over the last 6 months. Everyone else uses simple keyword matching.