Its part of the initial conversation you have clients. The goal with the initial meeting isn't to focus on how you can fix all their problems with technology, i

Its part of the initial conversation you have clients. The goal with the initial meeting isn't to focus on how you can fix all their problems with technology, it's to focus on truly understanding the problems they have from their perspective. Once you completely understand and empathize with the issues their having only then can you formulate an appropriate business strategy (which may or may not use technology) to address their problems.