I'm really conflicted by this. The good: Tonx is awesome. Blue Bottle is great. I can't imagine coffee quality will decline due to a merger. The bad: Tonx h

I'm really conflicted by this. The good: Tonx is awesome. Blue Bottle is great. I can't imagine coffee quality will decline due to a merger. The bad: Tonx has lost a lot of agility. Will great and potentially risky campaigns like the recent Starbucks campaign [0] still be possible with a retail infrastructure to support and worry about? The ugly: Tonx brings to the table two amazing single origin roasts every single month. Blue Bottle seems to be focusing on expanding their digital presence with this deal [1] and at least in my experience, that is NOT what makes Tonx so fantastic. It will be interesting to see where this goes. [0]: https://tonx.org/better https://tonx.org/better [1]: http://blog.bluebottlecoffee.com/post/82020818086/welcome-aboard-tonx-and-handsome-coffee http://blog.bluebottlecoffee.com/post/82020818086/welcome-ab...