It's all about moving the software market from an owning model to a renting model. If you depend on their online service to always be around and available to yo

It's all about moving the software market from an owning model to a renting model. If you depend on their online service to always be around and available to you in order to access your data and get things done, they have a tighter leash on you. Not to mention that cloud apps make it that much easier to data mine usage, pander advertisements, and squeeze pennies out of users at every opportunity.