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One point - take a look at the copy on your pricing slider. 'You Earn' makes it sound like that's all I'm going to get out of this deal. It took me a second to
by chadwickthebold 12y ago
One point - take a look at the copy on your pricing slider. 'You Earn' makes it sound like that's all I'm going to get out of this deal. It took me a second to realize it was the difference between the dealership and instamotor.
- rg81 12y agoI did the exact same thing. I typically don't make "me too" replies, but I hope the extra data point is helpful in this case. Great idea, this looks like something I'd be interested in using sometime in the future.
- securingsincity 12y agoTotally piggy backing on this comment. Don't usually make me too comments but this was something that had me scratching my head for a second. Otherwise looks great!
- ValG 12y agoHey Chad, Thanks for the note. Yeah you're right. We'll make the update to clarify that. We had it as "saved" before, but that didn't seem to make sense. Still trying to find the right wording, but we'll update it today or over the weekend most likely. Thank you!
- sucramb 12y agoCall it "Your extra benefit"
- mathgeek 12y agoCould always slap a "more" after the value.
- bluthru 12y ago"Increased earnings" ?
- ChuckMcM 12y ago"Capture more value of the used car sales funnel?" I jest of course. I think going for the simple "Get more cash out of selling your car." Is probably the simplest.
- sachinag 12y agoPlacing my bet that "extra cheddar" wins your series of A/B test here.
- jarrett 12y agoHow about showing all three? Dealership pays you: $5,000 InstaMotor pays you: $5,500 --------------------------- You get paid an extra: $500
- jarrett 12y agoI messed up the formatting. I meant to say: Dealership pays you: $5,000 InstaMotor pays you: $5,500 --------------------------- You get paid an extra: $500
- ryanSrich 12y ago^ This is how it should read. I had the same issue. Couldn't figure out the 'you earn' part for a solid 30 seconds or so.
- zem 12y agoagreed, this is definitely one place where being explicit is better than trying to find a short phrase
- balls187 12y agoI also didn't care for the term "earn" either. I think showing what they make from a dealer, then what they make from you like this: Dealer Trade In: 10000 With InstaMotor: 10500 (+500)
- AJ007 12y agoI paused when I read that too. In sales copy sometimes that extra friction can grab some attention as long as everyone comes to the correct conclusion after thinking about it. The big "selling" point to me is: this is really easy -- and it won't cost you anything extra in time or money. In fact, you could end up getting more money for your car and with almost zero effort. Which, I think the copy does a good job of.
- bruceb 12y agoalso: We charge < 5% of your vehicle's sale price, ~ 80% less than a dealership trade-in. While I know what you are saying reading it quickly seems like you give 80% less than a dealer. That you are a worse deal. Might want to rephrases it just a bit.
- darkmighty 12y agoSome suggestions: replace "Earn" by "Save" or "Earn __ additional"; replace "~ 80% less" (sounds sloppy) with "up to" or even "about"/"usually"
- malnourish 12y agoI'm seconding the notion that 'earn' is cumbersome copy here. I think something like "that's an extra x with InstaMotor" or "Make X more than the average" It's hard to restrict it down to just one word -- don't do it if you don't have to. I was very confused by earn at first.
- skadamat 12y agoCompletely agree, I was like wait what only 2k. Maybe instead "Make 2,000 more with Instamotor"
- ptbello 12y agoThat. I'm placing my bet on "Make X more" winner of the A/B testing.
- markhall 12y agoI agree. The wording is critical and I had the same impression