Strongly agree. I was expecting another low-quality Facebook-bashing article but was pleasantly surprised with how thoroughly the author tracked the visits (FB

Strongly agree. I was expecting another low-quality Facebook-bashing article but was pleasantly surprised with how thoroughly the author tracked the visits (FB reports > server logs > Analytics). The whole mis-clicking on mobile rings true for me, particularly. I'm forever accidentally 'liking' posts when just trying to view the comments. I've run a few campaigns and always managed to break even. I believe the key to success is very selective, and often slightly obscure, targeting.