Fourteen years in IT, ten of them in BI... My definition is as follows: data pertaining to and generated by the source systems that govern various business proc

Fourteen years in IT, ten of them in BI... My definition is as follows: data pertaining to and generated by the source systems that govern various business processes are 'data' data (internal data owned by the business.) Data pertaining (in whatever abstract sense) to the business, generated by systems outside of the business are 'big'(external data.) Nothing to do with rowcounts directly IMHO.