I don't know if I agree. 10x seems to be the common theme a lot of people quote but I've never personally seen a statement that says this is an established stan

I don't know if I agree. 10x seems to be the common theme a lot of people quote but I've never personally seen a statement that says this is an established standard (which books are claiming this?). I think there are multiple factors to consider when buying and selling, and claiming 10x annual revenue is standard is fool hardy.