Indeed, this helps solve a bigger problem than usability: what the hell are they selling. I'm often frustrated by the poor messaging written on landing pages o

Indeed, this helps solve a bigger problem than usability: what the hell are they selling. I'm often frustrated by the poor messaging written on landing pages or even the 'About [Product]' pages. Either the page is 100% marketing fluff or 100% technical info. With marketing fluff, I can read a thousand words and still not get any substance. With just technical info, they often leave out answering the key marketing answers: what are the competitive advantages?