Thats a topic for another post :) - hit me @ ritwikt@gmail.com and I will share the emails we used .. One line answer - think what is in it for the reader and

Thats a topic for another post :) - hit me @ ritwikt@gmail.com and I will share the emails we used .. One line answer - think what is in it for the reader and personalize to their scenarios[DO NOT MAKE THEM THINK]