Worst case with Facebook: - It would signal a shift toward gimmicky experiences targeting a casual market that wouldn't spend several hundred dolla

Worst case with Facebook: - It would signal a shift toward gimmicky experiences targeting a casual market that wouldn't spend several hundred dollars on a piece of esoteric hardware. - It would spoil an opportunity to partner with a company that has much more experience in hardware, gaming, dev tools, or anything else Oculus could use to take off. - The likely integration with Facebook's authentication and social services will cause the product to suffer from all the ill will and distrust Facebook has generated within parts of its userbase and the developer community. Branding is important, and to these communities - the ones Oculus likely needs to take off - Facebook's is poison. An acquisition by Zynga or Gree might've been almost as bad, but any of the other companies mentioned wouldn't have signaled such a shift, and such a betrayal of the intent of the initial kickstarter investors and hopes of its supporters. Oculus appears to gain nothing but money from this deal. I'd say the announcement alone squanders Oculus' only relevant lead over Sony and others.