It's likely legal stuff, when stuff isn't available in the UK or another foreign market, it's not that they 'don't care' it's that they simply haven't worked ou

It's likely legal stuff, when stuff isn't available in the UK or another foreign market, it's not that they 'don't care' it's that they simply haven't worked out all the details, or simply can't. The EU has a completely different set of laws than the US does, so promotions need to be rolled out separately.