>It doesn't ensure they stay relevant but it's a better strategy than watching your target demographic leave your platform. I don't see any evidence to support

>It doesn't ensure they stay relevant but it's a better strategy than watching your target demographic leave your platform. I don't see any evidence to support that claim. It is a different strategy, but I don't see any indication that it is better. Flushing a few billion dollars down the toilet is a different strategy too, but that doesn't make it better.