You could still say this is 2-factor, I know my phone PIN, and I have my phone. It's interesting, yet not for me. I'd rather keep with the SMS PIN's as part o

You could still say this is 2-factor, I know my phone PIN, and I have my phone. It's interesting, yet not for me. I'd rather keep with the SMS PIN's as part of my two-factor auth, no third party app required, no lost private keys. Most people who jump on the 2-factor band-wagon care more about security then speedy access. They are willing to carry an extra device ( smartphone, smart card, USB key, etc... )