Here is a simple one but sometimes overlooked by 1st timers: Don't negotiate from a cost-plus perspective. Forget about how much time, $, resources you put in

Here is a simple one but sometimes overlooked by 1st timers: Don't negotiate from a cost-plus perspective. Forget about how much time, $, resources you put into the project. Think about the sale from a value-add perspective. How much additional value will this add to your potential buyer? try to understand his/her motivation to buy, what's the plan, etc. They see a way the site can generate additional revenue; it's your job to find out how much. Also, don't throw out a number unless you have a reason to. Some will disagree with me but that's just my style. Thirdly, look for comparable sites that have sold recently to get a very rough ballpark # and try to get additional bids.