Yeah, it's mostly the top banner that's the problem. With the large stock image that may or may not be about buying a car and the set of links that are sort of

Yeah, it's mostly the top banner that's the problem. With the large stock image that may or may not be about buying a car and the set of links that are sort of relevant to what you want. Scrolling further, the content looks more legitimate. Had I not just read that article, I wouldn't have gone beyond the top banner.