Nice answer on Twitter. I totally agree, the first attempt probably won't solve the problem. And many startups actually found a solution first, then try to fit

Nice answer on Twitter. I totally agree, the first attempt probably won't solve the problem. And many startups actually found a solution first, then try to fit into a problem paradigm, pivot to solve that 'need'. However Games might be another example, where was there a Problem people were complaining that there need to be an Alien vs Human strategy game? No matter how entertaining, is there study prior to building towards that? So as a follow-up thought based on your above analysis, should big companies just keep experimenting in-house on a 'non-problem' until reaching a need? - also lends a bit to Innovators Dilemma