There is a vast difference between number of likes and actual people talking about product(which matters) . In most cases followers on twitters and likes on fac

There is a vast difference between number of likes and actual people talking about product(which matters) . In most cases followers on twitters and likes on facebook are some random user profile which can't correlate with your industry specific product and large number of such profiles look fake. I won't recommend concentrating on likes and followers but it's the engagement which actually matters .