Google Analytics and the rest do more than just log web traffic details. They also offer event tracking and real-time stats, with a decent UI, so that your mark

Google Analytics and the rest do more than just log web traffic details. They also offer event tracking and real-time stats, with a decent UI, so that your marketing director or boss can easily jump in and check things out. I realize there are similar offerings that don't require a third party but I don't see them as equal alternatives.