From what I can find around the web it looks like the $50k is to get the version 2.0 ready. They've raised about $150k already to make the app and mount in beta

From what I can find around the web it looks like the $50k is to get the version 2.0 ready. They've raised about $150k already to make the app and mount in beta so it looks like if you contribute you'll get your perk which is good.