I certainly understand your point. As a developer and power-user, keeping independent components well separated is something pretty obvious for both ethical and

I certainly understand your point. As a developer and power-user, keeping independent components well separated is something pretty obvious for both ethical and technical reasons. What I don't like about this kind of argumentation is that it comes from an idealistic point of view (that I share), which isn't appropriate at all when analyzing a billion dollar company strategy. Obviously at some point most big corporations are going to do stuff that completely puts off the elite. "Don't be evil" only lasts for so long (while building hype), and quickly "How much will that earn us" is all that's left (monetizing said hype). I hope you realize that 99% of the profit of Google or Microsoft comes from masses of people who don't really understand anything that's happening, and click "next" and "accept" hoping they won't hit a wall. Did you ever click an Adword banner (except out of curiosity to see what's behind, using a private tab)? Do you purchase stuff only because it's presented to you as the next thing that justifies getting behind on your credit card payment? Neither do I. Being the 1% is frustrating at times, but that's what we are. The 1%. Sometimes it's worth doing small things to please us, most of the time it's not.