Yes. Representing resolution by horizontal pixel count has been standard in digital cinema for years[1][2]. So they have 2k, 4k and a number of subvariants. So

Yes. Representing resolution by horizontal pixel count has been standard in digital cinema for years[1][2]. So they have 2k, 4k and a number of subvariants. So I guess we're just seeing a conflation of cinema, TV and computing, at least when it comes to displays and resolutions, so the marketing terminology is conflating too. Especially since 4k is an exisiting standard, I'm willing to give them a pass for keeping the naming convention. (Although the 4k TV standard, which most 4k monitors will be using, is slightly different: It's the cinema standard cropped to a 16:9 aspect ratio.) [1] http://en.wikipedia.org/wiki/Digital_cinema http://en.wikipedia.org/wiki/Digital_cinema [2] http://en.wikipedia.org/wiki/Digital_Cinema_Initiatives#Image_and_audio_capability_overview http://en.wikipedia.org/wiki/Digital_Cinema_Initiatives#Imag...