I think the lack of choice he is referring to is trying to remain impartial. Sure, they could pick specific companies and give them better rankings or look the

I think the lack of choice he is referring to is trying to remain impartial. Sure, they could pick specific companies and give them better rankings or look the other way but that sets a really dangerous precedent for filtering information. In this case, it's just lyrics and Rap Genius appears to have better content than some of the other high ranking sites but you can't make an exception and start allowing some sites to break set rules.