Strongly disagree with the article as simplification always looks shiny. Start-Ups should sit back for a few hour and days and invest the work to answer some se

Strongly disagree with the article as simplification always looks shiny. Start-Ups should sit back for a few hour and days and invest the work to answer some serious questions as these http://nosql-database.org/select-the-right-database.html http://nosql-database.org/select-the-right-database.html (there are other cataloges like this one). Then you get a little closer to the truth.