Ignoring the fact the main focus of the following website is a world away from anything HN-related, perhaps you might find the following article, from an ex-jou

Ignoring the fact the main focus of the following website is a world away from anything HN-related, perhaps you might find the following article, from an ex-journalist, on the subject of crafting press releases helpful: http://www.rocknrollbride.com/2012/04/how-to-write-a-press-release-that-will-actually-get-you-featured-a-guest-post-by-debbie-carlisle/ http://www.rocknrollbride.com/2012/04/how-to-write-a-press-r... (Disclosure: although involved in rocknrollbride.com, I didn't write the article)