I thought this might be interesting and relevant to HN as the first product of a new startup with the goal of expanding into a full fledged CPG company out of S

I thought this might be interesting and relevant to HN as the first product of a new startup with the goal of expanding into a full fledged CPG company out of SV. I also thought the launch, marketing and focus on men and women of color were interesting. Maybe I should have posted this link instead which provides some extra context http://allthingsd.com/20131218/tristan-walkers-next-act-building-a-proctor-gamble-for-people-of-color/ http://allthingsd.com/20131218/tristan-walkers-next-act-buil...