You're right it's more difficult to pull off a soft launch on mobile if you're also aiming for a feature in the App Store (Apple seems to favor new-ness when se

You're right it's more difficult to pull off a soft launch on mobile if you're also aiming for a feature in the App Store (Apple seems to favor new-ness when selecting apps for features). I've heard of iOS apps launching into a subset of the regional app stores as a way to soft launch (ie. excluding the US store and thus preventing Apple from featuring there before the developer is ready).