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It's already happening: http://downloads.pagefair.com/reports/the_rise_of_adblocking.pdf http://downloads.pagefair.com/reports/the_rise_of_adblocking... I'd im

It's already happening: http://downloads.pagefair.com/reports/the_rise_of_adblocking.pdf http://downloads.pagefair.com/reports/the_rise_of_adblocking... I'd imagine a site like Facebook would have much lower ad blocking rates than average, though, due to low technical ability among users.

KrisAndrew 13y ago
They have high adblocking among younger users (<35). This is why everyone is interested in buying (non-revenue-generating) chat apps lately. Adblocking hasn't matured enough yet to block ads wholesale in applications. Facebook and Google want to recapture the ad impressions and clicks lost on users who are using blocking technologies.