Why do I, after several years of people complaining, still have to log in to unsubscribe from your however many different types of emails? And even logging in

Why do I, after several years of people complaining, still have to log in to unsubscribe from your however many different types of emails? And even logging in after clicking "Unsubscribe" doesn't unsubscribe you: you then have to go to options and find whatever caused the email yourself. For a company that puts members first, that seems very member unfriendly. But it does mean more emails to users, which no doubt increases some metrics.