I agree with his initial premise that a good company - that offers a good product - first becomes well known through word of mouth. That is a given for any situ

I agree with his initial premise that a good company - that offers a good product - first becomes well known through word of mouth. That is a given for any situation, hype will, whether false or not, bring people to your door steps; what you present to them afterwards is another story. But having them visit/try your product for the first time is essential.