11 ms·

Be careful not to confuse uniques with impressions. Assuming 10 impressions per unique, that's still a very respectable CPM of $15.

• pjhyett 17y ago
  That's the point, though, $15 CPM is enormous compared to the article's claim that the social network average is 40 cents.
  • jacquesm 17y ago
    I can confirm that claim. This is over a sample of about 3 million uniques / month.