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Facebook’s $3B offer for Snapchat explained in one image

• frostmatthew 13y ago
  When a user shares a photo, or video, with several people, Snapchat counts each recipient as an upload. http://blogs.wsj.com/digits/2013/11/19/snapchat-users-upload-more-photos-than-facebook-not-so-fast/ http://blogs.wsj.com/digits/2013/11/19/snapchat-users-upload...
  • ajiang 13y ago
    Yep, that chart is intentionally misleading. If you counted for Facebook / Instagram every individual viewer of each photo, I would imagine the scale dwarfs that of Snapchat.
    • ianthiel 13y ago
      As noted in the article linked: "...88% of snaps sent to one recipient." If the KPCB chart were adjusted such that one send = one upload (certainly a better measure) I doubt the delta between Snapchat and Instagram changes much.
      • ajiang 13y ago
        I disagree. The distribution is likely heavily weighted on the high end. If the last 5% is on average sent to 20-30 people, that would be 1-2x the amount of uploads as the 88% sent to a single recipient.
        • ianthiel 13y ago
          Fair point. Let's say it's 2x, in which case Snapchat still exceeds Instagram. I think we're splitting hairs here, I certainly agree that the chart is misleading in a very real way (primarily due to how Snapchat is reporting uploads/shares), but the point it asserts is still valid re: Facebook's offer.