I think it's important to keep this in context, especially for Snapchat. Snapchat is an app. Their website contains almost nothing. I bet a VERY small percentag

I think it's important to keep this in context, especially for Snapchat. Snapchat is an app. Their website contains almost nothing. I bet a VERY small percentage of people who use Snapchat have ever seen their website, much less google'd the term.