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I can imagine some clients would find it disingenuous to have a company name when it's just you, yeah. This post was interesting because my current boss had th
by toggle 13y ago
I can imagine some clients would find it disingenuous to have a company name when it's just you, yeah.
This post was interesting because my current boss had the exact opposite experience. He said when he dropped the "company/we" terminology he had been using and was upfront about how it's just him, his relationship with clients improved greatly. It probably all depends on the types of clients you have.
- bdcravens 13y agoI think you can mitigate this by having a company name that doesn't imply size ("Newtech Associates"), avoiding cliche marketing copy and clip art photos (generic hand shake, "We are committed to quality and teamwork"), and putting your photo and info on your "About" page (and don't call it "About Us" of course)