One of the points of a validation test like this is to be broad in your product offering, and seek feedback to guide the development/refinement of your product

One of the points of a validation test like this is to be broad in your product offering, and seek feedback to guide the development/refinement of your product and its features. Your own questions provide exactly that- Maybe nobody cares what type or brand of salsa it is, just that it’s different each month. Or maybe 2/3s of potential users ask that question, and he knows he should add that as a feature/description. Or maybe he hears people want guacamole and sour cream delivered as well, and he then tests that offering out. Or nobody signs up, it fails, and he’s only lost a few hours of his time.