Mobile advertising is getting pretty competitive - MoPub's reports offer pretty solid evidence: http://www.mopub.com/2013/10/07/mopub-quarterly-advertising-insi

Mobile advertising is getting pretty competitive - MoPub's reports offer pretty solid evidence: http://www.mopub.com/2013/10/07/mopub-quarterly-advertising-insights-q3-2013/ http://www.mopub.com/2013/10/07/mopub-quarterly-advertising-... Advertisers are somewhat familiar with this format because it's so similar to Facebook's format.