You're right—read the thread too fast. What's more interesting to me, is how many of these so called "transactional" emails actually pass the test? More on tha

You're right—read the thread too fast. What's more interesting to me, is how many of these so called "transactional" emails actually pass the test? More on that here: http://www.the-dma.org/press/PrimaryPurposeFactSheet.pdf http://www.the-dma.org/press/PrimaryPurposeFactSheet.pdf