Audience matters to the equation. Is it product motivated? Who is the product for, a consumer or a contributor? Is it interpretive, art, or otherwise? In ot

Audience matters to the equation. Is it product motivated? Who is the product for, a consumer or a contributor? Is it interpretive, art, or otherwise? In other words, as a producer, do you simply have a statement or rhetorical to present? When conversion rate is no longer relevant, the formula is staggeringly more permissive.