The author of this article failed in stating up front a basic assumption about UX which is that you need to be making your decisions from a position that is inf

The author of this article failed in stating up front a basic assumption about UX which is that you need to be making your decisions from a position that is informed by quantitative and qualitative observations about the actual users. When you collect the data you can test things 'from a design perspective' and 'best practice' standpoint and see if those hold true. Any other way and you're making stuff and justifying your decisions after the fact. If you're not talking to users then you're not doing USER experience design, you're just making up an experience design. See Whitney Hess: http://whitneyhess.com/blog/2011/04/23/youre-not-a-user-experience-designer-if/ http://whitneyhess.com/blog/2011/04/23/youre-not-a-user-expe...