That was an excellent read. Thank you. I'll admit I'm often reluctant to read to much in to data I deal with daily (web analytics), as I'm unsure of how to meas

That was an excellent read. Thank you. I'll admit I'm often reluctant to read to much in to data I deal with daily (web analytics), as I'm unsure of how to measure its significance accurately. I'm going to dive in and learn more about this.