And there's the Google stock (a company which, last time I checked, made most part of its revenue through ads) sky rocketing to prove once and for all that ads

And there's the Google stock (a company which, last time I checked, made most part of its revenue through ads) sky rocketing to prove once and for all that ads are a thing of the past... I see this more as a crisis of the "old" media than a global ad avoidance phenomenon. Brand avoidance, consumer activism and anti-advertisement movements are real, but their size and impact on our culture (at least in Brazil) is not that big for the time being.