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I'm particularly curious what they're using these interactive stories for. Refining design or technique? Gauging user interest? Putting processes into place to

• kcorbitt 13y ago
  Keeping people from getting the whole experience on something like Pocket or Flipboard. Not that I blame them; it's a good idea.
• ssully 13y ago
  It's most likely all of that. They seem to be testing the waters on what written journalism means in the 21st century, and I think it's great. The Rolling Stone recently did an article[1] that I otherwise would have ignored(due to my distaste for their material), but ended up reading because of the fantastic presentation. I don't know if this trend will stick, or how it will evolve, but it is certainly an interesting spin at modernizing these features. [1]- http://www.rollingstone.com/feature/the-geeks-on-the-frontlines#i.c7ydtg2vgdx1s3 http://www.rollingstone.com/feature/the-geeks-on-the-frontli...