Most tech ads seem to be in "show, don't tell" mode, which is probably a good approach. I have to say, I like the tack they took, simply explaining up front the

Most tech ads seem to be in "show, don't tell" mode, which is probably a good approach. I have to say, I like the tack they took, simply explaining up front the features of the watch. If the watch weren't so ugly and taking your phone out of your pocket so easy, I might even entertain buying one.