I think this is definitely a pivot, judging by the founder's YC experience (http://thenextweb.com/entrepreneur/2011/03/05/greplin-founder-daniel-gross-on-his-am

I think this is definitely a pivot, judging by the founder's YC experience (http://thenextweb.com/entrepreneur/2011/03/05/greplin-founder-daniel-gross-on-his-amazing-story-behind-building-the-company-interview/ http://thenextweb.com/entrepreneur/2011/03/05/greplin-founde...). They're very smart, I'm sure whatever they build next will be even better.